Ethical Search Engine Optimization (SEO)

The process of improving search ranking and making your web pages to appear on top of the search engine results with targeted keywords is known as SEO (Search Engine Optimization).
Everyday millions of Internet users performes search queries on the Internet search engines, many of these users are looking for exactly what products or services you are selling. Reaching these prospects by optimizing your website certainly improve the performance of your business. Today, it is essential for businesses to adop SEO strategy as an integral part of their online marketing strategy.

My SEO service is not just about rankings but traffic and conversions.

There are “over 200 SEO factors” that search engines use to rank pages in the search results (SERPs). The following may be considered as core factors.

Web Market competition analysis:

Studying your competitors’ website on search engine results and analyzing the keywords they are targeting and how they optimizing for their websites. We will then come out with the best approach and strategies to move your site above your competitors in the search engines.

The best Keyword research and analysis:

Keyword research is one of the most important parts of SEO OR online marketing.  I Build keyword lists using different ways of keyword research tools and refine them based on keyword’s effectiveness.

Friendly URL’s:

A friendly URL is a Web address that is easy to read and includes words that describe the content of the webpage. This type of URL can be “friendly” in two ways. 1) It can help visitors remember the Web address, and 2) it can help describe the page to search engines.

LYNX browser verification:

I check the site in text browser such as Lynx to examine your site. It is important because most search engine spiders see the site much as Lynx would. Verifying the site in Lynx browser to find any hurdles in crawling the site by search engines is very important.

100% valid CSS , XHTML:

A perfect combination of clean HTML and CSS, make web pages “lighter” in weight and decrease the code-to-content ratio. This can make the entire site easier and more efficient to crawl, leading to better indexing of site’s content. I write valid HTML and CSS as directed by the W3C (World Wide Web Consortium).

Table less structure:

I use tableless structure instead of HTML tables. Working with style sheet language such as CSS (Cascading Style Sheets) to arrange elements and text on a web page. It saves website bandwidth up to 75%. Search engines ranks websites that have a higher content to code ratio. By putting all style elements into external CSS style sheet, create website highly content based to a search engine. Tableless layouts also decrease page size and loading time that is another bonus to search engines.

Title Tag and META Tags Optimization:

The title tag is a required page “element” according to the W3C. It tells the search engines what your page is about.
HTML meta tags and page data tags that lie between the open and closing head tags in the HTML code of a document.
The description tag speak what information your website/page  contains, helps with click through rates to site.
Google does not use the ‘keywords meta tag’ in web ranking (officially declared).

Content  Optimization:

words and phrases we use on a page likely influence its ranking in search engine.

In body text, care should be taken in factors like total Keyword density, individual keyword density, keywords in heading tags(h-123456), keyword proximity (nearness in content), keyword font size, and it’s prominence (how early in page). Keyword in alt text, anchor text, internal links text, is also important.

Search engine submission :

Even though it is not compulsory, there are two basic reasons to submit a web site or web page to a search engine. The first reason would be to add an entirely new web site because we need not wait for a search engine to discover them. The second reason is to have a web page or web site updated in the respective search engine.

 Manual Submissions in Top Web Directories:

It is the process of submitting your website’s link to web directories. Getting a high quality back links for website will Achieve high rank. Submitting your site to SEO friendly directories is important element in SEO.This process involves submitting a short description along with a suitable title. Both title and keywords should be keyword rich.
A professional approach is a must for this activity.

XML Sitemap submission to search engines:

An XML sitemap is a file, containing a list of your website’s URLs(pages) that is used to inform search engines about pages within your site that are available for crawling and indexing. As part of SEO Service, I create and deliver a properly formatted XML sitemap that can be used by all the major search engines that support them (Google, Yahoo!, Bing). Even though it is not mandatory, XML site map  submission will be helpful -if the site has excessive dynamic content or rich AJAX or images.

Robots.txt Creation and Implementation:

It is a  file request the search engines not index specific pages or content. Most websites don’t want any of their pages being hidden from the search engine spiders.

Robots.txt may be created in following example situations:

  • An e-commerce site uses a database with clients’ personal information stored on it
  • Expensive research was being posted online.
  • Having multiple “canonical” URLs(same content with different urls) etc

Google Analytics Reports:

Google Analytics helps a lot in analyzing the site keywords and Traffic. It  provides powerful   traffic tracking reports. It’s one of the most powerful web analytics solutions on the market. No matter how your website affects you and your business, Analytics has something for everyone.

  • Accurate website traffic trends
  • Which customer and customer segments are most valuable
  • Where visitors come from and what do they do on the site
  • How can the website convert more visitors into customers
  • Which keywords resonate with prospects and lead to conversions
  • Which online ad is the most effective
  • Where people leave the site
  • Which pages retain visitors the longest
  • What search terms people use to find the site

In addition, you can mix Google Analytics in your Google advertising platform and analize reports of your SEO traffic and paid traffic.

Please feel free to call me and discuss what best we can do for your website needs.
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